MasterFoods toured the country asking parents and their children “Who would you most like to have dinner with?” What was revealed surprised everyone.
MasterFoods Australia is running a new brand campaign for MasterFoods encouraging all Aussies to #MakeDinnertimeMatter. With the demands of modern life and workloads continuing to increase, the campaign acts as a timely reminder that dinner is more than just a meal, it’s a chance to connect with the people who matter most in all our lives. The Let’s Make Dinnertime Matter campaign is in response to research revealing that while Australians recognize the benefits of dinnertime, with 78% saying they get more connection from sharing a meal with loved ones than any other activity, three quarters want to change something about their dinners. To move Aussies to prioritize and celebrate dinnertime, MasterFoods toured the country asking people who their ideal dinner guest would be. It asked parents and then their children the same question. What was revealed surprised everyone.