“The most valuable possession
you can own is an open heart;
the most powerful weapon you can be
is an instrument of peace.”
― Carlos Santana
Carlos has been the visionary force behind artistry that transcends musical genres and generational, cultural and geographical boundaries. Long before the category now known as “world music” was named, Santana’s ever-evolving sound was always ahead of its time in its universal appeal, and today registers as ideally in sync with the 21st century’s pan-cultural landscape. And, with a dedication to humanitarian outreach and social activism that parallels his lifelong relationship with music, Carlos Santana is as much an exemplary world citizen as a global music icon.
Part 1 of 4: Ten time Grammy Award winning musician, Carlos Santana opens up to Giselle Fernandez about his beginnings, legendary career and finding faith. At age 67, Carlos Santana is famous for pairing blues-style guitar riffs with Latin American beats and spouting a unique brand of spirituality. His path to stardom, which Santana details in his new memoir, The Universal Tone: Bringing My Story to Light, wasn’t easy. The guitarist was born in Mexico but moved to San Francisco, where he was exposed to artists like B.B. King and formed his first band, as a young adult. After an explosive, drug-fueled performance at Woodstock, his career took off. Along the way, Santana developed political opinions and thoughts about religion (he believes it’s time to “upgrade” the Bible). He has also become an inspiration to those looking to overcome hardships.
Part 2 of 4: Ten time Grammy Award winning musician, Carlos Santana opens up to Giselle Fernandez about his beginnings, legendary career and finding faith. At age 67, Carlos Santana is famous for pairing blues-style guitar riffs with Latin American beats and spouting a unique brand of spirituality. His path to stardom, which Santana details in his new memoir, The Universal Tone: Bringing My Story to Light, wasn’t easy. The guitarist was born in Mexico but moved to San Francisco, where he was exposed to artists like B.B. King and formed his first band, as a young adult. After an explosive, drug-fueled performance at Woodstock, his career took off. Along the way, Santana developed political opinions and thoughts about religion (he believes it’s time to “upgrade” the Bible). He has also become an inspiration to those looking to overcome hardships.
Part 3 of 4: Ten time Grammy Award winning musician, Carlos Santana opens up to Giselle Fernandez about his beginnings, legendary career and finding faith. At age 67, Carlos Santana is famous for pairing blues-style guitar riffs with Latin American beats and spouting a unique brand of spirituality. His path to stardom, which Santana details in his new memoir, The Universal Tone: Bringing My Story to Light, wasn’t easy. The guitarist was born in Mexico but moved to San Francisco, where he was exposed to artists like B.B. King and formed his first band, as a young adult. After an explosive, drug-fueled performance at Woodstock, his career took off. Along the way, Santana developed political opinions and thoughts about religion (he believes it’s time to “upgrade” the Bible). He has also become an inspiration to those looking to overcome hardships.
Part 4 of 4: Ten time Grammy Award winning musician, Carlos Santana opens up to Giselle Fernandez about his beginnings, legendary career and finding faith. At age 67, Carlos Santana is famous for pairing blues-style guitar riffs with Latin American beats and spouting a unique brand of spirituality. His path to stardom, which Santana details in his new memoir, The Universal Tone: Bringing My Story to Light, wasn’t easy. The guitarist was born in Mexico but moved to San Francisco, where he was exposed to artists like B.B. King and formed his first band, as a young adult. After an explosive, drug-fueled performance at Woodstock, his career took off. Along the way, Santana developed political opinions and thoughts about religion (he believes it’s time to “upgrade” the Bible). He has also become an inspiration to those looking to overcome hardships.
THE UNIVERSAL TONE, by Carlos Santana, is not just the history of a rock band that sold millions of albums. It is the story, 67 years in the making, of an individual who is ceaselessly creative, spiritually focused, and yet fearlessly part of a world that brought him fame and adulation and challenged his dedication to his music and to doing good.
